Cannabis Industry Insights & Business Strategy

Stay informed with practical insights from the operators, executives, and experts actively shaping the cannabis industry. Explore perspectives on business growth, marketing, compliance, policy, operations, and emerging opportunities, all created to help cannabis leaders make smarter decisions and move the industry forward.

The Next Cannabis Consumer: Are We Ready for an Education-Driven Marketplace?

By Rick Wagaman, MS (MCST) | Founder, Herbal IQ Education & Consulting As I’ve been thinking about where the cannabis industry is headed, one thing keeps coming back to me: the next cannabis consumer may not look much like the consumer our industry has traditionally served. For years, many people entering cannabis businesses already had some familiarity with the plant. They may have consumed cannabis before legalization, understood the effects of THC, or at least walked throu

The Cannabis Chamber of Commerce

27 minutes ago4 min read